E- COMMERCE MARKETING SECRETS FROM BIG BRANDS :

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 INTRODUCTION :

 IN THIS BLOG YOU ARE GOING TO LEARN ABOUT THE SECRETS OF E-COMMERCE MARKETING SECRETS FROM BIG BRAND 



e commerce marketing
  
STEP 1 :  NAIL YOUR PRODUCT PAGE 

  • ADD HIGH QUALITY PRODUCT SHOTS AND 3D  VIEWS  .
  •  AND CLEARLY ARTICULATE YOUR PRODUCT DESCRIPTIONS .
  • MENTION THE PRODUCT THAT YOU ARE SELLING ,HOW IT IS MADE , AND HIGHLIGHT THE STORIES , THE HISTORY BEHIND THE PRODUCT 
  • TURN THE FEATURES INTO BENEFITS .
designing the product page



STEP 2 : USE PERSUASIVE COPY AND WORDS 
 
  • IT IS ALL ABOUT CONVERSION OPTIMIZATION .
  • THERE ARE SO MANY COMPANIES THAT DO OPTIMAZATION, ONE OF THEM ARE SPIRALYZE BASED IN ATLANTA .
  • THEY DO  PERFORMANCE BASED  CONVERSION OPTIMIZATION .
  • THEY IMPROVE YOUR CONVERSION IN COPYWRITING 

STEP 3 : OPTIMIZE YOUR CALLS TO ACTION

  • THEY USE REALLY RARE TERMS AND  IT'S REALLY HURTING THEIR CONVERSATIONS BECAUSE THEY RUN SO MANY ADD TO CART TESTS
  • WE SHOULD RUN TESTS ,BUT SHOULD NOT PICK ONES THAT ARE REALLY FOOLISH THAT COULD CINFUSE PEOPLE BECAUSE IT WOULD CREATE LONGTERM NEGATIVE RESULTS WITH YOUR CONVERSATIONS RATE .

STEP 4 : ANSWER ALL THE FAQ's YOU CAN 

  • NEARLY 95% OF CUSTOMERS TURNS TO REVIEWS WHEN SHOPPING ONLINE AND SWEAR THAT REVIEWS  ARE THE MOST IMPORTANT FACTOR THAT INFLUENCE THEIR  PURCHASING  DECISIONS .
  • EARN THEIR TRUST  BY DEMONSTRATING THE PRODUCT BENEFITS .
  • REAL LIFE USE CASES AND SAVE TIME  ON  REPITITIVE  FAQ's  FOR CUSTOMER SUPPORT .
  • REPLYING TO CUSTOMER'S  FAQ's KEEPS PEOPLE ENGAGED MORE .


E COMMERCE MARKETING


STEP 5 : INCREASE SALES BY USING SCARCITY AND URGENCY 

  • IMPLYING   URGENCIES IN YOUR HEADLINES REALLY HELPS THESE CONVERSIONS 
  • IMPLYING URGENCY  IN  YOUR  CALL TO ACTIONS  ALSO  HELPS
  • ADDING STOCK URGENCY ,JUST BY DEFAULT LIKE FOR BLACK FRIDAY  OR DURING  SPECIFIC  HOLIDAY   SEASONS WITH  A COUNTDOWN CLOCK THAT WORKS SUPER WELL .
  • ADD COLOURS  THAT  MAKE  YOUR  URGENCY  STAND OUT ,BECAUSE IF  PEOPLE DON'T REALLY SEE IT  NOT  GOING  TO  HELP  WITH  CONVERSIONS 
  • WHEN WE ARE USING URGENCY MAKE SURE YOU HAVE THE RELEVANCY AND VALUE  PROPOSITIONS  LIKE  ,                      
1.  WON'T COST YOU NOTHING MORE IN YOUR SHIPPING .
2.    ALSO USE EXIT INTENTS , WITH FREE SHIPPING OFFERS
3    .DISCOUNTS   
4.   COUPONS
5 .  GIFTS          
6 .  DOWNLOADS     

amazon e- commerce marketing tricks



STEP 6 : USE CART ABANDONMENT  EMAIL  MARKETING  SEQUENCE     

  • BE SPECIFIC AND TRUE TO YOUR BRAND , BE PERSONAL IN YOUR MAIL 

STEP 7 :MULTI VARIANT  TESTING 


  • RUN AB TEST  ON THE PRODUCT PAGE 
  • TEST THE KEYWORDS  THAT  YOU ARE BINDING ON AND KEYWORDS IN YOUR COPY .


























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