4 Simple Steps to Creating a Listing Page on Your Website
Listing pages are crucial to any real estate agent or property owner’s website and essential to helping your website rank higher in search engines like Google, Yahoo, and Bing. While it may seem intimidating to create a listing page from scratch, it’s actually quite simple when you know the right steps to take. By following these four steps, you’ll have listing pages on your website ready to go in no time!
1) Choose a topic
Choosing an idea for your listing page is important. Think about what you know best and write about it. For example, if you’re a landscaper, you might create an informational listing page about your city’s climate, flora and fauna, weather patterns or soil types—all of which can affect how well plants grow in your area. Just make sure that whatever information you publish is credible so that it builds trust among readers. You also want to ensure it’s interesting enough to get people interested in hiring you rather than another landscaper down the street with more flashy content. Don’t forget: The title of your post will be what appears at top when people search online for landscaping services in Portland; that means short is better!
2) Highlight your unique selling points
With your elevator pitch done, it’s time to highlight what makes you different. Think about why your company or service is so awesome and capture that in an opening statement that captures attention and is easily shareable. This could be as simple as We have kids toys starting at $5. The idea here is for people who see your listing page on social media (or Google search) can quickly skim through and make sure you’re exactly what they want, without having to click through. The goal with your listing page isn’t necessarily to convert immediately but rather to drive awareness, while saving people from needing to search multiple sites for options—especially if they know what they want beforehand.
3) Set goals and consider your target audience
Before you start any home improvement project, it’s important to set some goals. If you want help selling your home, you might want to work on features that buyers look for. These include: adding more natural light, creating an efficient floor plan, or even upgrading your kitchen and bathroom. If other people in your family will be living in the home after you move out, you might also want to consider making changes that will appeal to them (such as installing grab bars or walk-in showers). Once you’ve decided what kind of improvements are right for your situation, it’s time to think about who will use them.
4) Consider your resources and capacity
The first thing you need to do is assess your resources and capacity. Do you have time? Do you have money? Have you hired help in any way or are looking for ways to partner up with other service providers? Even if you don’t feel like it right now, write down what you can and cannot do in terms of time, money, etc. – You never know where inspiration will come from so write it all down!
Comments
Post a Comment