10 PRACTICAL IDEAS FOR EMBEDDING LISTS ON YOUR WEBSITE

 10 Practical Ideas for Embedding Lists on Your Website

Lists are an incredibly useful way to present content to readers, whether they’re long or short and contain bullet points or paragraphs of text. Lists help break up large amounts of writing and make them easier to read, understand, and engage with, which means that list posts get more engagement and traction than their non-list counterparts. If you have plenty of content to share with your audience but aren’t sure how to package it in list form, these 10 practical ideas will help you get started and make your content even more accessible.

How lists help you sell ?

According to a study by e-consultancy and Reuters, most users prefer reading lists over traditional articles because they provide bite-sized information that is easy to digest. As marketers, we know that list posts attract more social media shares than other kinds of content. In fact, there are several ways you can use lists to build your email list from scratch: Teaser content : Content upgrades are a form of lead magnet commonly used by bloggers. A teaser is just a snippet of valuable information within an appealing headline—the promise of something more if a visitor clicks through to read it.

Create engaging content with lists :

Lists rank extremely well, said Mari Smith, a social media marketing expert. If you have content that’s list-worthy and people find it valuable enough to share, you’re off to a great start. There are many different ways to use lists in your web design to improve pageviews and click throughs. For example, if you're designing an e-commerce site and want to offer sale items or promote new products, you could create a list of items customers can purchase. Or if your site's main focus is news, consider publishing a weekly or monthly list of headlines in chronological order that are easy for readers to click through.

Include lists in blog posts :

While it’s easy to slap a Top 10 or Five things you didn’t know about [insert topic here] list into a page and call it a day, that doesn’t necessarily help your reader. Instead, write each of those lists as separate posts (that are linked from your main post) and include images whenever possible. Not only does including images make these types of lists more visually appealing, but it also gives you an opportunity to link back to existing content (on your site or others) when applicable. This not only helps readers find additional information they might be interested in reading, but keeps them coming back to your site.

Create an email newsletter :

Email newsletters are a great way to build relationships with your readers and generate leads. But first, you’ll need an email newsletter platform like MailChimp or AWeber that allows you to create beautiful templates, segment your lists and create automated messages. Once you have an account, you can build an email list by promoting your newsletter in your post’s footer or sidebar. Make sure each of your posts includes a call-to-action encouraging people to sign up. If there’s no obvious place to include it (like in a lengthy form), consider adding a link at the end of every post that says Subscribe via email or something similar so they can easily opt in when they come across valuable information.

Turn your posts into scroll boxes :

If you’re a blogger and use WordPress, turn your posts into scroll boxes. Simply go to Appearance > Widgets > Tum blog Extras and drag Scroll Box (1 column) onto whichever sidebar you want it to appear in. It takes a little extra CSS code but it will allow your audience to easily scroll through your entire post without having to click Next Page every time. The more of your content they can read, the longer they’ll stay on your site!

Create a pulse signup box at the end of each blog post  :

One of your goals should be to convert as many of your website visitors into readers as possible. One of your best resources in that mission is your existing content, so why not leverage it more? Instead of simply adding a widget to each post that lets readers easily share the post on social media, try adding one at the end that encourages signups for an email list, too. You could offer an exclusive discount code or freebie just for signing up (i.e., Join our email list and get a coupon code sent straight to your inbox!). This will help you reach new people who might like your site but haven't discovered it yet and drive repeat traffic from current customers who might want to hear about future discounts.

Incorporate a download now button into your content :

While many blogs have tried and failed to implement an effective email sign-up form, some blogs have been successful with a more subtle approach: encouraging readers to sign up for an email list by making your content available through direct download links. This may seem like it makes you less accessible and puts you at a higher risk of losing readers (after all, who wants to give up their email address without getting something in return?), but what it really does is let people read your content when they want. They no longer need to wait until you post something new or be inundated with constant updates. They can read a story now or save it for later! By offering direct downloads, you give people more control over how they engage with your content while still building your email list and retaining readership.

Work With Other Writers To Promote Each Other's Work :

It's easier to create a buzz around one piece of content than it is multiple pieces. By working with other writers you can pool your resources and divide and conquer. Also, each writer gets exposure to a new audience by virtue of being associated with another site. Just make sure that every writer gives every other writer at least a shout-out or a link back (depending on what they do).

Encourage readers to share through Facebook, Twitter and Email :

One of the best ways to encourage readers to share your content is to give them multiple places and buttons to share. If you have a list, for example, you might want them to be able to share via Facebook, Twitter and Email. Also have an option that shares through all three at once. For example: Click here if you agree with us or Click here to show your support. You should also include easy-to-find sharing buttons inside of every post as well! This is important because it gives people more opportunities to share your content when they find something worth sharing in your post. It's really that simple.